Matt Wyndowe , games product manager at Facebook, said that the social network is serious about supporting games on Facebook, despite rivals who say that the company has grown so big that it neglects attention to any one group of developers.
Wyndowe said, “As early as 2010, we didn’t have a dedicated game team. Now we have 40 full-time people on games. We meet weekly with Zuck (Facebook chief executive Mark Zuckerberg) and Bret Taylor (Facebook chief technology officer).”
For the past six months, Facebook has been working on improving distribution so that it is easier to discover games on the home page and through interaction with friends on the social network, Wyndowe said.
Facebook launched a “recently played” notification on the news feed of Facebook users and that Increased installs in news feeds by 60 percent. Timeline is also a way to create “stories” for events in games — such as passing someone else’s score in Triple Town — that are highly likely to be clicked upon by other users, Wyndowe said. It seems relatively simple, but it makes a big difference to game developers.
